Do you know anything about what search engine optimisation is all about? Well If you happen to be the owner of an unsuccessful internet site that is heading the wrong way in the search engines, gather round. Search engine optimization ordinarily shortened to SEO is the way by which you can make your website perform favourably in the search engines. Sometimes even right to the No 1 spot. There is no point of having an intenet business with your professional online shop front that sells cosmetics if there is no one visiting your company website.
So how do you get customers to your website? The most poular way is by using a search engine. The leading search engine of them all is Google. Around 70% of all users in the U.S. use Google as their main means of finding websites. Although in the UK this figure is closer to 90%. Most web browsers begin by typing in queries into the search bar in Google. In other words the browser types exactly what they are looking for into the search box. Google provides them the information back after it searches the websites held in it's database. This is what Google primarily does, provides answers to questions and in terms of humans, solutions to problems. So if someone was looking for a new pair of cross trainers, it would show them a list of choices consisting of 10 websites per page. And which website do the overwhelming majority of users go to first? The site that is number one .
Customers that are not satisfied with the websites they click into can press the back button if they don't get what they are looking for pretty fast. People are pretty impatient when it comes to the internet. But that doesn't matter if they actually find what they were looking for in one of the first few sites. These type of browsers can soon turn into paying customers. So this is why it's super important to have your site come out at the top of Google. The financial benefits can be massive. So what's the way to get into high positions in Google? There are many standard tried & tested practies iinvolving many modern techniques that we will look at.
There are basically two ways to perform SEO. You can do this yourself or pay someone who specializes in pay for results seo. One technique encompasses on-page optimization which refers to restructuring elements on your own website. The other is referred to as off-page optimisation. This encompasses promoting your website via other sites. On-page optimisation can be quite a technical procedure. For it to be professionally carried out, a little understanding about how a website is put together is required.
The off-page optimization work utilizes the process of building back links to your website from other websites. An even better scenario is to build back links from websites that are of the same matter or niche as yours. What is also essential at this time is to have the appropriate anchor text scripted inside the link. I mean if you want to rank highly in Google for the phrase "sports injury massage Wyoming" you need to get a lot of anchor text related links pointed back to your site with the words "sports injury massage Wyoming" transcribed in it. In actuality a backlink is a little bit of website html code that you can add words to. These links increase your sites rank listings in the search engines like Google. You just need a lot of them usually, from high quality sources on a frequent basis.
If the thought of all this is very strange to you then why not have a talk with a local search engine optimization agency. They can unravel the mystery in front of your eyes with the aid of a computer screen so you can understand it more simply. A clued up search engine optimization firm can save you a lot of strife, cash and effort and perform all the hard tasks such as the on page and off page work. There are also some links you should build and links you should not and other processes to absolutely dismiss. Go and do as much research as you possibly can into the area of search engine optimization techniques and start to do this regularly even on a minuscule scale. Then when you are ready you can hasten things up by working with a reputable seo company.
The Future Of Seo
With the announcement of the Google +1 button will the seo world go into a frenzy concerning social bookmarking? I'm sure there will be many automated software programs coming out promising to find favour in Google's organic search results. I wouldn't go into a tissy about it yet. It's only going to be once facet in the algo. It's true Google has said personalized search and user recomendations is they way they are heading. If people were concerned about the their privacy rights up to now wait until the future (next month). Once you are signed into certain social network properties you will be able to select recommended websites that your friends have liked. How will Google know who your friends are? By your social network profiles.
It's true Google are already targeting ads on Youtube to users based on the sites they have already visited. Gerorge Orwell was right. Although the baddies come in the guise of the corporate Boogie men. A few years back maybe a decade ago marketing companies would and still do hound us to death with mail shots and phone calls out of the blue, after they got our details from some bank loan or credit card Uncle John signed up for. With the internet this is much worse, it's just too easy for not only Google but anybody to directly target us from our browsing viewing history or social status. It's all one big marketing ploy....
New Websites & Link Building
If your website is new it is not wise to link too agressively to it at the start. You will end up in the dreaded sandbox if you do. You need to build links steadily and add content more than llinks at the start. It would not make sense for a lot of websites to link to your new site on a continual basis if there was no new content being added to your site.
Once a domain gains in age it seems you can almost link to it as agressively as you want. As long as you are getting good links then it should not do you much harm unless your domain has previously been in the sandbox for linking too quickly. If you have some patience and slowly ramp up the link building your domain will stay in Google, which is where you want it to be.